As we start the New Year we need to keep focused on one of the biggest Route 66 projects ever: Route 66 The Road Ahead. Below is a condensed summary of what we have accomplished and where we are headed with a link to view all the details.

Rt. 66 Road Ahead Partnership website address:

Rt. 66 Road Ahead Partnership Overview

Three years ago the National Park Service and the World Monuments Fund helped facilitate the creation of the the Rt. 66 Road Ahead Partnership. Following a meeting of Rt. 66 stakeholders in Anaheim, CA. a Steering Committee was formed, and charged with establishing this new organization. Bill Thomas from Atlanta, Illinois was appointed Steering Committee Chairman.

The mission of the Rt. 66 Road Ahead Partnership is to revitalize and sustain Route 66 as a national icon, for the benefit of all Rt. 66 communities, travelers, and businesses/attractions, through collaborative partnerships focused on promotion, preservation, research/education, and economic development. Our organization is focused on achieving the following outcomes:

Strong Cross-State Collaboration: We want to increase communication and participation among and between sectors (tourism, preservation, associations, transportation, economic/community development) to leverage their work for the benefit of the entire road.
Effective Promotion: We want to promote the road and increase the number of visitors, both domestic and international, coming to Rt. 66, with the specific aim of increasing their length of stay and the amount of money they spend along the Route.

Purposeful Preservation: We want to purposefully maintain and preserve as much of the authentic roadway design, original buildings, landscapes, traditions, and experiences that together make up the idiosyncratic experience that is the essence of Rt. 66.

Increased Prosperity: We want to act as a catalyst for community development, increasing the prosperity of the people who live along, and are connected to, Rt. 66 by helping sustain existing businesses and attractions, and by helping new ones develop.

Accurate Research and Education: We want to ensure that the history and stories associated with Route 66 are both accurate and accessible to the public, to researchers, and to educational institutions in order to enhance and encourage greater understanding of the mother road.

Our organization includes representatives from each of the states through which Rt. 66 runs, including members of the several state Rt. 66 associations, state directors of tourism, representatives from state departments of transportation, representatives from state and private historic preservation agencies/organizations, owners of Rt. 66 businesses and attractions, along with members of the general public. In addition, we have established an International Advisory Group and an American Tribal Advisory Group.

Additional information about the Rt. 66 Road Ahead Partnership can be found at its website: Questions, comments, requests can be forwarded to Mr. Bill Thomas: Onward and upward!

Leave a Reply

Your email address will not be published. Required fields are marked *